War of the Online Dating Sites
Thursday, June 26th, 2008It seems finding the right online dating site these days can be as tricky as finding the perfect partner, and in the war of online dating site “values” it looks like it’s eHarmony.com vs. Chemistry.com.
From a May 5 piece by Lisa Miller in Newsweek:
Among the young and the single—especially those with Blue State values—wariness about eHarmony runs high. For one thing, there’s the association with Dr. James Dobson. Warren published several of his books under the imprint of Dobson’s Focus on the Family and then, when he was first flogging eHarmony, he did it largely via Dobson’s radio show. “James Dobson … did more to help us get started than any other person,” Warren told NPR’s Terry Gross in 2005. Because of Warren’s strong evangelical bona fides, the impression persists that eHarmony is a dating service for Christians—even though the company has severed its ties with Dobson’s group, and eHarmony “has never been limited to a Christian audience or any particular subset of the population,” says a company lawyer.
A clever marketing campaign by competitor Chemistry.com recently seized on those concerns — and the fact that eHarmony, which has had about 20 million users, rejects about 20 percent of applicants and doesn’t offer a full explanation, as the story notes.
The Chemistry.com TV ads feature seemingly attractive, nice people who mull over their possible reasons for being rejected by eHarmony: Occasionally unhappy. Too many late fees at the library. Too scrawny. “Nope, still gay.”
The accusation that eHarmony discriminates against homosexuals drew the most attention. The site currently only offers two options: “man seeking woman” and “woman seeking man.” eHarmony says it has not ruled out offering same-sex matching in the future — the service is just not available right now.
The 20-percent rejection rate on eHarmony may seem high, but it’s not unreasonable for singles seeking others online to want the sites they use will weed out the serial killers, the weirdos, the stalkers and the crazies.
But, for those who haven’t been lucky in love beyond the Internet, it would be nice to think that your online dating site, at least, would love you the way you are, right?


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