Pillow surcharge: Green move or just spin?
August 7th, 2008 by Kim
When I was in college in Massachusetts, Jet Blue Airways was considered the affordable airline. You could fly from city to city for less than a train ride would cost. But with the company’s Monday announcement that it would start charging $7 for a blanket and pillow set, that image may be changing.
Jet Blue officials have said that the move is not just to sustain profits in hard times — they’re being environmentally friendly by doing away with millions of disposable in-flight pillows, and probably millions of gallons of water that go to washing those blankets.
This from the AFP:
JetBlue in its marketing strategy for the new, seven-dollar surcharge said they have created “The World’s Cleanest” travel pillow and blanket kit, made from “a fabric that blocks all micro-toxins … such as dust mites, mold spores, pollen and pet dander.”
The “take-home travel kit” fits in a carrying case “for use on future trips,” the airline said in a statement.
“Replacing our old, recycled pillows and blankets with this state-of-the-art, high-quality take home kit is an eco-conscious, health-conscious and customer-conscious decision,” said JetBlue Airways General Manager of Product Development Brett Muney.
Skeptics may scoff, but the airline does have an entire section of its web page dedicated to its “green” strategy. The site includes a Carbon Footprint Calculator and lists steps the airline is taking to reduce its own footprint, including doing away with in-flight magazines, eliminating paper tickets and offering smaller boarding passes, installing lighter aircraft seats and LED lighting, and recycling spent jet fuel and oil and oil/fuel filters.
No doubt many of these moves are also driven by economics. But, as the airline industry struggles, could “going green” also help cut costs?
I’m getting nostalgia for the olden days, when headsets and drinks were free, when every seat had a pillow and blanket. It’s strange, but I even miss those mushy in-flight meals.
As I discovered recently on my trip to Chicago, flying has become a mind-numbing strategic maze that starts when you pack your suitcase.
The way I figure — why would I carry a pillow and blanket on the plane when all I’m allowed is one personal item and one carry-on, which are both already holding most of the stuff which used to go in my second suitcase since each additional bag became $15 to check in?
Maybe I’ll just avoid red-eye flights from now on. Or — anyone know of some really good books?
image: Jet Blue Airways via nytimes.com.


I hesitated whether to post this one, but figured, why not.
While we’re on the subject of embarrassing Facebook photos, here’s a notorious culprit:
This is for everyone whose






